The Score Sportsbook
The company owns and operates digital sports media and sports betting products which deliver sports scores, data, news, and sportsbook offerings via emerging and established platforms. The company also previously owned The Score Television Network, which was acquired by Rogers Communications in October 2012 and is today known as Sportsnet 360. Get real-time scores, betting lines, and betting odds for all your favorite sports.
- Trending News & Rumors for Football, Basketball, Baseball, Hockey, Soccer & More.
- A best-in-class sportsbook with pre-game and in-play markets, early cash-outs, lightning-fast scores, live odds movements, and more! Plus, theScore Bet makes cashing out your winnings quick and easy, giving you the convenience, safety, and security that you deserve.
- Online sports betting and daily fantasy sports are distinct products and regulated as such. Betting on the DraftKings Sportsbook is currently only available in certain states. To find out which states, check out our guide to where sports betting is legal.
In a way, sports betting has run through the veins of theScore since its genesis.
So it seems appropriate for the Toronto-based media company to become a sports betting provider.
On Tuesday, theScore announced it had partnered with New Jersey racetrack Monmouth Park and with technology provider Bet.Works.
As a result, theScore has set itself up to join an ever-expanding NJ sports betting market with a target launch of mid-2019.
“Even before PASPA was repealed, there was a lot of discussion internally about what the right way in that environment would be for us to take the next step,” Benjie Levy, COO of theScore, said in a phone interview.
“Lots of media companies talk about becoming affiliates. There’s other types of partnerships you can look at. … When we were assessing those options and looking at what the best role was for our user base in that context, any time we looked at anything short of becoming an operator seemed like it was less fulfilling of an opportunity. Like we’d be leaving something on the table.”
Merging media with sports betting business
Before the internet transformed the way in which the world disseminates information, theScore was around.
Though its mobile app debuted in 2007, theScore was once a cable network in Canada.
A bottom-of-the-screen ticker scrolled scores even during commercials. Oldies music serenaded viewers of the channel, then known as Headline Sports.
Since then, theScore, which sold its TV network to Rogers Communications, has become a go-to source for sports information. For the past 10 years, theScore has gained traction in the US, where, according to Levy, two-thirds of the company’s users live.
Now, theScore is taking its next step, a “natural next phase,” according to a statement from company founder and CEO John Levy, Benjie’s father.
“This is a transformational moment for theScore, becoming the first media company in North America to announce its plans to launch online and mobile sports betting in the United States.”
“Gaming’s always been part of our DNA,” Benjie Levy said. “Our view is that gambling is just another part of the sports experience.”
Fan engagement tops all else
A company that provides sports scores and news via its mobile app and website, theScore began considering entering the sports betting space since before PASPAwas repealed in May.
Internal conversations ramped up over the summer, leading to theScore bringing in David Wang, an iGaming veteran formerly with Wynn Resorts and MGM, as a senior advisor in August.
Interestingly, Wang also serves as the CEO and founder of Bet.Works. With Wang, theScore began exploring “opportunities in sports betting,” according to John Levy.
During the past few months, theScore started building the pillars of becoming a sports betting operator. And on Tuesday, the company announced its partnerships: Monmouth Park (which also boasts William Hill NJ as a partner) and Bet.Works.
Media + sports betting
When theScore does roll out its product, which will be featured in a sportsbook app as well as a browser, it will tap into its standing as a media provider integrating sports betting rather than the other way around.
That, Benjie Levy said, will help theScore stand out from the crowd.
“When we look at what’s going on in the sports betting business today … with betting increasingly happening on mobile and in-game, you see the operators all working their tails off to try to increase the amount of engagement that happens on those platforms. They’re adding live data. They’re trying to add live video. They’re trying to create a sports engagement experience on the betting platform to try to keep users there longer and stimulate more betting.
“Our view is entirely to flip that situation on its head. We have the platform where it’s natural for users to engage around sports, to consume the content and chat with their friends while the game is going on and before and after. We think that moving the transactional element closer to the engagement is a much more natural experience than trying to recreate an engagement environment on a fundamentally transactional platform.
“Because of that, any option short of becoming an operator ourselves wouldn’t give us the latitude to execute that that was fulfilling. Not fulfilling just to us but to our users, who we put out in front of all of this.”
Joining NJ sports betting late not a worry
Certainly, the NJ sports betting industry has ballooned since going live in June.
Last month, the fourth month of available online wagering, saw mobile products account for 72 percent of an unprecedented $330 million in handle.
DraftKings Sportsbookand FanDuel Sportsbook, once primarily focused on daily fantasy sports, have emerged as heavy hitters. And of course, there are European bookmakers such as William Hill and BetStars NJ.
Yet John Levy is not concerned about entering the industry late. For the reasons detailed above by his son.
“The other guys should be worried about that,” the company’s founder said. “We’re not in the least worried about that. I’m not trying to sound arrogant. We have a pretty solid user base in New Jersey already in our app. That’s true for users across the US.”
‘We know our users’
More than 4 million active users utilize theScore’s app, which the Levys said is the second-most popular in North America. The company also reached 50 million sports fans on its social and emerging platforms in the third quarter.
“We know our users have a high propensity to gamble,” Levy continued. “We did our own surveying, we see it in the behavior patterns of users in the app. Our theory is simple: We’re doing all the hard stuff. We’re giving them all the data, all the information, we’re pushing all this stuff out to them. It’s a very personal experience, and they’re going elsewhere to place wagers.
“Our whole philosophy is not to push anyone to do anything. That’s not our style. We’re going to make (sports betting) available. … We honestly think we have the opportunity in this space to go up against the biggest or the smallest … to really be the predominant brand in the sports betting business in New Jersey. Because of the trusted relationship and the relationship we have with our users.”
Added Benjie Levy:
“We don’t shy away from anyone. Our offering is going to be as competitive with anyone in the marketplace, both in terms of core sportsbook offerings and in terms of innovation we’re going to bring to the marketplace. … We think there’s really, across the board, areas for us to differentiate.”
New Jersey first, then …
The Levys continue emphasizing the importance of user engagement and enjoyment.
“All we care about,” John Levy said, “is providing the users with the best experience they can have in sports.”
Sports betting, he added, “is just one particular aspect of why people love sports.” Because of that loyalty, he noted, theScore could gain “the inside edge to penetrate the market effectively and at a significantly reduced cost” compared to competitors.
A team of engineers — actually, theScore’s whole team, John Levy said — is focused on meeting the company’s timeline of a mid-2019 launch of its NJ sports betting app.
It seems like the perfect time, he said.
When will theScore launch in NJ?
Depending on actual activation, theScore’s sportsbook could begin at the tail end of the NBA season, during the dog days of MLB summer, and be honed by NFL and college football kickoff.
While theScore is focused on getting off the ground in New Jersey, by no means does it have tunnel vision.
“Our users are in every state,” John Levy said. “This was never thought to be just a one-state solution. Our brand is recognized across the country. And yes, New Jersey happens to be the first (entry point for theScore) and it’s a great one to start in. … Obviously I think we’re going to be able to shine there. But clearly our intention is to roll this out across the country depending on how states open up and how they deal with it.”
Added Benjie:
“Our intent is not to get into it as one-state operator. We’re ready to consider and engage other opportunities in other states. … We’re actively engaging now.”
Exclusive 2020 promotions soon to be available at theScore Online Sportsbook.
The Score Sportsbook Promo Code: Welcome Offers & Promotions
| TheScore Sportsbook | Bonus & Offers 2020 | Bet Rivers Sportsbook Promotional Code |
|---|---|---|
| Welcome Offer Sportsbook | TBA | VISIT THESCORE SPORTSBOOK> |
| Daily Promotions | TBA | VISIT THESCORE SPORTSBOOK> |
| Mobile Offer | TBA | VISIT THESCORE SPORTSBOOK> |
| First Deposit Bonus | TBA | VISIT THESCORE SPORTSBOOK> |
Table of Contents
- 1 The Score Sportsbook Promo Code: Welcome Offers & Promotions
- 2 Bonuses for Each Product: What Offers to Expect
- 3 FAQ: Key Information to Keep in Mind
- 4 Quality of Platform: A Closer Look on TheScore Sportsbook
- 5 Sportsbook: What Will Be Available Online?
- 5.1 Banking Options
- 5.2 Mobile Optimization & Responsiveness: The Score Sportsbook Mobile App is Expected to Bet Top-Notch
How to Register on the Site: A Quick Guide
TheScore is a soon to be online sportsbook platform available exclusively to players from New Jersey. The site is not yet operational, but it is expected that the full launch of the site will be completed within the next few months. This is however subject to approval from the New Jersey Division of Gaming Enforcement.
It is expected that theScore will have a similar signup process to other online platforms in New Jersey. The anticipated sign up steps is shown below.
- Click on the sign-up link available from the home page
- Enter an email address and password for the account
- Enter full name, date of birth, residential address and last four digits of SSN
- Potential – assign a security question and answer to the account
- Certify that you agree to the terms and conditions of the site
- Click complete registration to open an account
- You will probably need to enter the TheScore Sportsbook Promo Code.
Bonuses for Each Product: What Offers to Expect
Since the site is not yet operational, the bonuses mentioned below are primarily speculation. This is based on other online betting platforms in New Jersey, and the specific bonuses that will be available will not be known for sure until the time of launch.
Welcome Bonus
It is extremely common for online betting providers in New Jersey to offer some sort of welcome bonus for new players. This is standard practice and gives new members an incentive to join and take part in the action.
Therefore it is anticipated that theScore will offer this promotion. It will likely be the case that new members will be eligible for a ‘no-deposit’ bonus upon completion of the registration process. This is expected to be a small amount but could range between $10 and $50. In order to get it you will probably need the TheScore Sportsbook Promo Code.
100% First Deposit Match
Besides the no-deposit bonus, it is anticipated that theScore will provide a first deposit match as well. This is another common promotion with online betting sites in New Jersey. While it is unclear at this time what the maximum matched amount might be, it could be anywhere between $10 and $500.
Since the terms of these types of promotions vary, it is not known whether this will be credited instantly as free bets or subject to wager requirements. It is however extremely likely that the matched bonus will need to be wagered within a set time period, or it may expire.
Price Boost
It is anticipated that for select games, theScore will offer a ‘price boost’, meaning the regular odds will be increased. This is a way for sports bettors to get higher potential returns than they usually would with just regular odds. For example, rather than get +100 odds the price may be boosted to +150.
This promotion could run daily on select sports such as Basketball, Baseball, NFL and many more. While this promotion might not run daily, it is highly likely that this could be incorporated since theScore is primarily a sportsbook.
Refer-A-Friend
As is the case with many new sites, it is expected that theScore will promote a refer-a-friend program to increase their membership rates via referrals. Current members will, of course, see a bonus for each friend referred, and the friend / new member will be eligible for the same welcome bonus and first deposit incentive.
The actual amount of the refer-a-friend incentive is unclear at this time, and the number of friends each member can refer could well be limited.
Weekly Cash Back
This promotion is commonly seen with online providers who are exclusively a sportsbook. Typically, a site may choose a specific sport that this promotion applies to. For example, if theScore chose Basketball as their weekly cashback sport, it is likely that players could get a percentage back on total net losses for a given week.
This percentage could be anywhere from 10% to 50%, but it is almost certain that this promotion will be for a specific sport only.
Bonus Terms: What Players Need to Know
Players will be able to complete the registration process from anywhere in the USA, however, to place real money bets they will need to be located within New Jersey borders. This will be true whether they are playing from desktop or mobile platforms.
As is common with New Jersey betting platforms, members will need to meet two main criteria to use theScore.
- Members need to be over 21 years of age to gamble with real money
- Members need to be located within New Jersey to place real money bets
FAQ: Key Information to Keep in Mind
Q. Will I be able to bet from my mobile device?
There is already a strong indication that members will be able to place bets from their mobile devices. This is because an app has already been developed, and the desktop, as well as the mobile site, should be completed soon.
Q. Will there be a good range of deposit and withdrawal methods available?
It is expected that there will be plenty of deposit and withdrawal options available to all members. This will likely include all major debit/credit cards, e-wallets, and bank transfers. The various processing times and fees associated with each method will vary.
Q, Will I need to verify my account during or after the registration process?
The New Jersey Division of Gaming Enforcement now requires that all online betting platforms verify their member’s accounts. This can be done easily by sending through a government-issued ID, and upon approval, there will be no further restrictions to the account.
Q. Will there be an accessible customer support team?
Since the site is launching soon, it is highly probable that theScore will support all major customer support methods. This includes a telephone number, email service and live chat from both the desktop and mobile platforms.
Q. How many sports will I be able to bet on?
It is expected that theScore will cover all major North American sports and leagues including NBA, NHL, MLB, and NFL. The site will likely extend their offering to other globally recognized sports such as tennis, soccer, golf, boxing, and others.
Quality of Platform: A Closer Look on TheScore Sportsbook
Ergonomy
- Ease of use
The Score Sportsbook Promo Code
As is often the case with more recently developed Internet betting providers, theScore will likely have a well-developed desktop platform. This will include features such as drop-down menus, compacted web pages and clearly defined sections of the site.
- Graphics and overall appearance
Of course, the site is not yet operational, so this is an assumption. But based on the initial ‘coming soon’ page of the site as well as the app, it is highly likely that theScore will consist of crisp graphics and a smooth appearance. It is expected that nothing will fall below the industry average in this department.
Sportsbook: What Will Be Available Online?
- Available markets
TheScore will no doubt incorporate the three most common markets seen in online sportsbooks. These include money line bets, over/under wagers and spread betting. It is also likely that for North American sports the range of markets will be much greater than other sports available on the site. This is simply down to member familiarity and the overall popularity of North American sports compared to others.
- Range of sports
As previously mentioned, the site will no doubt offer all of the major North American sports along with several global sports. With this being the case, it is estimated that the site will have a minimum of 10 sports available to bet on.
- Competitiveness of odds
Not much is known yet about the actual odds theScore will offer, and for this reason, it is expected that the site will at least meet the industry average. This will allow them to compete with other more established betting providers.
Banking Options
Deposit
It is expected that the site will offer many of the commonly seen deposit methods with other New Jersey betting platforms. These are:
- Visa / MasterCard
- Pay Pal
- E-wallets (Neteller / Skrill)
- Pay Near Me
- theScore Prepaid card
- Online Banking (ACH)
While this range of deposit methods isn’t confirmed, it is highly probable that these will be incorporated into the offering. The exact fees, minimum amounts or processing times for each method is unknown at this time.
Withdrawals
The site will likely support the major withdrawal methods seen with other already established sites. These are listed below.
- Pay Pal
- Online Banking (ACH)
- E-Wallets (Neteller / Skrill)
- Visa / MasterCard
The associated fees, minimums and processing times should become clear once the site fully launches in the near future.
Mobile Optimization & Responsiveness: The Score Sportsbook Mobile App is Expected to Bet Top-Notch
Mobile Application
- iOS and Android download available
Interestingly, the app has already been developed despite the platform not being fully operational. This app can be downloaded directly from the app store for Apple users, and for Android users they can simply follow the available links from the mobile site. This allows for members of the site to place wagers on the go and allows for more complete user experience.
- In-play betting
This is purely speculation, but since the site is brand new this could well be a feature of the mobile app. This would, of course, appeal to many sports bettors since they could potentially take advantage of fluctuating odds.
- Mobile Promotions
Exclusive mobile promotions will also probably be available by entering TheScore Sportsbook Promo Code.
Mobile Site
While it is becoming increasingly common for sites to promote their app rather than a mobile site, theScore will likely still have a fully functional mobile site. Players should be able to access all of the same features available on the desktop site, with the potential exception of in-play betting.
Final Thoughts: We Can’t-Wait
The Score Betting
TheScore is set to be an exciting new sportsbook for residents of New Jersey. There should be a healthy range of sports as well as overall market depth for members of the site. While the value of the odds is not yet known, it is expected that the site will meet the industry average meaning that members won’t lose out by betting with theScore.
The range of bonuses is expected to be moderate, but not as large as other New Jersey platforms that have already been in operation for several years. This being said, the site will still appeal to players looking exclusively for a sports betting provider. Players looking for a platform that has a casino section as well could be disappointed, and even pushed towards seeking a different provider.
Overall, the site should be a reliable and trustworthy platform for New Jersey sports bettors to enjoy.
Top 3 Alternatives to theScore Online Sportsbook
betMGM Online Casino
The betMGM offering is a bit more extensive than theScore’s is expected to be. It has an all-in-one platform, meaning they have a sportsbook and casino section. In addition to this, the brand is a major attraction for sports bettors in the USA. As expected, this platform offers significant welcome incentives, through the betMGM bonus code WABPLAY. Let’s see if theScore can compete with them.
Golden Nugget Casino
Golden Nugget was formerly SugarHouse Casino; therefore the reputation speaks for itself really. They are fully licensed, and also operate in the state of New Jersey. Golden Nugget is another all-in-one provider, offering both sports and casino betting. Despite the established brand and large budget, the desktop site has not been well developed and is quite difficult to use.
FanDuel
Specializing in fantasy games rather than real sports betting, this site is somewhat unique. This being said, the FanDuel brand has exploded in popularity in recent years. They have a great user interaction set up and members regularly compete in games to win real prizes. It is, however, unclear if the idea of fantasy contests will ever exceed the popularity of mainstream sports betting.
The Score Sportsbook Review
TheScore Sportsbook Promo Code Validity –
The Score Betting App
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